2011/12 was record-breaking for membership recruitment and we’re proud to say that, for the first time in our history, we’ve reached a magical milestone of over four million members. Visitor numbers broke records too, with 19 million visits to our pay-for-entry places in 2011. Impressive figures, we think you’ll agree. But we know that there’s more we must do. And while our purpose never changes, the way we work has to keep pace with the ever-changing needs of society.
That’s why we have a bold, ambitious vision in place for the next decade – and it’s why we’ve changed the way we’re structured and how we work, creating a more locally-responsive, faster-moving National Trust. Our Going Local strategy and 2020 Vision (PDF opens in a new window) will see us increase membership to five million by 2020 and broaden our appeal to make everyone across England, Wales and Northern Ireland ‘feel like a member’. It will help us reach out to everyone from every walk of life. Young and old. People in cities and towns, on the coast, in the countryside. People who’ve never even imagined visiting one of our places. Yes, it’s a big task, but it’s a hugely exciting one.